Kia Motors India, a wholly-owned subsidiary of Kia Motors Corporation, the world’s 8th largest automaker, has launched ‘BEAT360’, a brand experiential center, which offers its visitors an essence of Kia Motors brand philosophy. The newly opened brand experience space is an immersive space that features specially curated zones to bring visitors closer to the brand’s futuristic vision and offers a unique insight into Kia’s brand DNA. The first BEAT360 was opened by Kia Motors in its home country in Seoul, South Korea, India is the first overseas market where this center is being launched. BEAT360- Delhi NCR will be followed by similar experience centers in other Indian metros.
The three-zone brand immersion space situated at Cyber Hub, Gurugram, houses Surround media zone, Café and Mixed reality zone spread across 5,280 square feet. All of this is artistically designed to showcase Kia’s journey and help customers understand the brand, products, and philosophy more closely. The Surround zone engages the audience by showcasing Kia’s futuristic vision film through an impressive 11m wide surround screen. Additionally, the visitors will experience a Kia car in motion through the turntable technology. The wooden Café zone provides a comfortable atmosphere to promote creative thinking over a complimentary delectable cup of artisanal coffee, tea and drinks. The visitors will get to experience cutting-edge Mixed Reality technology in the third zone, which will bring the audience closer to the brand and its products. Adding technology from the very beginning, the BEAT360 digital registrations will enable the visitors to easily access the different zones.
Commenting on this occasion, Mr. Kookhyun Shim, MD & CEO, Kia Motors India said, “Kia Motors is here in India to set new standards of brand immersion and consumer engagement. Consumers have been the primary focus for Kia Motors India, and since the beginning, we aimed to connect with them to offer a true Kia experience. Kia BEAT360 is a first-of-its-kind concept in India that envisions our futuristic methods of engaging with consumers, in line with the brand philosophy of ‘The Power to Surprise’. It is about imagination and inspiration– it is a visual representation of Kia’s brand values under one roof and has been curated to bring the customers much closer to the brand DNA.”
