Consumer electricals and appliances company Crompton Greaves Consumer Electricals Limited(CGCEL) on Thursday launched “Crompton Signature Studios,” a store format to display and sell its new Built-in Kitchen Appliances products in Pune and PCMC. Pune is the first city in the company’s launch sequence and the products will be launched in the top 10 metros across India, Mathew Job, Chief Executive Officer and Executive Director of the company told media persons.
The store has on display a comprehensive range of 38 Models comprising chimneys, gas hobs, built-in ovens, built-in microwaves and dishwashers. In addition to the Signature Studios, all major appliance dealers will sell the range of products, Mr Job said.
“These products have been developed on the basis of extensive consumer research that addresses the unmet need to make consumers’ life pleasurable and comfortable in Kitchens. Crompton’s Innovation & Development teams have leveraged their expertise in Consumer Electricals, Air management and User experience and User Interface to meet the above objectives,” Nitesh Mathur, Vice president of New Business, added.
About 30 “Crompton Signature Studios” will be launched in 10 top cities in India in the next three years, Mr. Job said, adding that the company is targetting market share of 12-15 percent in this product category and a contribution of about Rs 400 crore from this business to its topline.
The products have the following features:
• Low noise and powerful Chimneys that are as silent as an AC ( up to 50% lower noise) and can deliver suction as high as 2000 CMH
• Smart Chimneys with Auto On and Autoclean features that switch on automatically while cooking and clean themselves periodically
• Gas Hobs equipped with a flame failure safety device for safety and a digital timer that turns off the burner at the end of the stipulated time
• Dishwashers that come with Turbo Drying technology for superior drying
• Built-in Ovens with Steam Pulse technology that enable cooking Indian dishes as well as global cuisines
Following Crompton Signature Studios are ready to invite consumers to Pune:
- Shree Chamunda Home appliances, Santosh Height, Shop 2 & 3, Opposite Apsara Theatre, Shankar Seth Road, Pune -37
- Sharman enterprises, Shop 5 & 6, Jagannath Krupa Sadan, Baner -Mahalunge Road . Pune- 45.
- Rajdeep Enterprises, Shagun Chowk, Shastri Nagar, Pimpri Colony, Pune-17
