● For Home, Kitchen & Outdoors category on Amazon.in, customers from Maharashtra shopped 1.5x YoY in the first 48 hrs of the Amazon Great Indian Festival 2023; Pune emerges as one of the fastest growing cities in the state for the category
● Maharashtra tops shopping charts during Amazon Great Indian Festival
Online marketplace
Amazon.in today announced the launch of a comprehensive range of interior and exterior paints featuring over 1,000 shades along with a range of essentials that include waterproofing products, primers, enamels, painting tools, masking tapes and drop sheet covers for home improvement needs. To help customers visualize and compare paint shades, Amazon has also introduced a Paint Finder tool and a calculator, to help customers estimate the quantity of paint required, hence avoiding wastage.
K N Srikanth, Director, Amazon India, reaffirmed the company’s commitment to delivering exceptional customer experiences, “Maharashtra region is a very important market for Amazon India with the city of Pune witnessing 70% YoY order surge for our Home, Kitchen, and Outdoor category during this festive season. As India’s most preferred, trusted and loved marketplace, we’re excited with the remarkable response from our customers in the first few days of our month-long Amazon Great Indian Festival 2023. With most Indians choosing to decorate, upgrade and redo their homes during this auspicious period, customers pan India will now get access to a wide selection of 1,000 colour shades of interior and exterior paints delivered with convenience at their doorsteps”.
Srikanth added that there are features available to customers to decide the category of paint and quantity necessary to paint the surfaces intended to be painted.
Srikanth said Amazon is also introducing support services such as installation and demonstration to customers making purchases online. “Where a brand offers such services we will extend them to customers and also bring in these services by Amazon.in for an additional fee,” he said.
Srikanth provided comprehensive information about shopping practices of customers in Maharashtra.
● Maharashtra plays a pivotal role, accounting for double digit share of Home, Kitchen and Outdoors category business; around 50% of Amazon’s customer base in Maharashtra comes from Tier-2 and higher cities/towns
● Maharashtra contributes to highest number of new customers for Amazon’s Home, Kitchen and Outdoors market, with Pune being one of the fastest growing cities for home, kitchen and outdoors
● In Maharashtra, electric scooters and bikes are available for customers in more than 20 cities, covering over 450 pin codes. From all the orders placed in the last three months for EV two-wheelers, 25% of them were from Pune customers
Maharashtra is an important market driving Amazon’s growth in India. To support this growth, Amazon is working to build awareness amongst businesses in Maharashtra about the benefits that e-commerce offers them. Amazon will continue to work with local stores and MSMEs across the state and country bringing new tools, technologies, innovations, and initiatives that will unleash the entrepreneurial spirit of Indian businesses.
