Brings international standards to showrooms with Global Dealership Space Identity 2.0
Kundan Hyundai (Pimpri Chinchwad), Modi Hyundai (Baner) and Kothari Hyundai (Kharadi)
Hyundai Motor India Limited (HMIL), on Friday (14 June) inaugurated three new dealer showrooms in Pune, Maharashtra in line with Hyundai Motor Company’s Global Dealership Space Identity (GDSI) 2.0 guidelines. Developed on the pillars of Modernity, Experience, Comfort, and Technology, the GDSI 2.0 brand identity brings in international standards to offer a digitally advanced, friendly and comfortable environment to customers at HMIL dealer showrooms. The new showrooms aim to leverage technology, and offer customers a delightful car buying experience.
The new dealer showrooms Kundan Hyundai, Modi Hyundai and Kothari Hyundai in Pune, Maharashtra, have implemented GDSI 2.0 norms and were inaugurated today by Mr. Unsoo Kim, Managing Director, HMIL, Mr. Tarun Garg, Chief Operating Officer, HMIL, and Mr. J T Park, Executive Director, Sales and Marketing, HMIL.
The GDSI 2.0 concept includes several key features aimed at enhancing the customer experience including: Ø A unique, distinct, and cozy welcome space for customers entering the showroom to make them feel extra special.
Ø A private and centrally located consultation space for personalized interactions will provide customers privacy during their purchase discussions.
Ø An exclusive zone for experiencing themed cars will allow customers to explore and engage with vehicles, offering a distinct and captivating way to discover the latest innovations and designs by Hyundai.
Ø Customized product experiences through a state-of-the-art 3D configurator will enable customers to electronically personalize their favourite Hyundai vehicle to mix and match accessories as per their own taste.
Unsoo Kim, MD & CEO of Hyundai Motor India Ltd. (HMIL), said, “We at HMIL, are proud to be able to provide global standards of dealership experience to our customers. Aligned with our Global vision of ‘Progress for Humanity’, the Global Dealership Space Identity 2.0, represents HMIL’s commitment to bring forth a valuable customer experience with the integration of technology and innovative practices. We are confident these new dealerships will create a lasting relationship with our customers and set new benchmarks in the automotive retail space.”
Tarun Garg, COO, Hyundai Motor India Ltd. (HMIL), said, “We are thrilled to unveil three new dealer showrooms in Pune today with GDSI 2.0 guidelines. This innovative showroom concept reflects our understanding of customer needs and our dedication to exceeding their expectations. The new GDSI 2.0 showrooms will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms. We further aim to upgrade more Hyundai showrooms to GDSI 2.0 brand identity as we move forward. We are confident that the new dealerships will further enhance customer engagement with our brand and our products.”
Aimed at offering state-of-the-art car buying experience to customers, the GDSI 2.0 showrooms are designed to match the changing customer aspirations. These modern showrooms are spacious and designed in a way to indulge customers in a friendly and warm environment. This transformation is built on continuous research, listening to customer voice and anticipating future trends.
