● Maharashtra and Pune witnessed a growth of close to 25% YoY across Home, Kitchen, and Outdoors business
● Strong demand witnessed for smart home, kitchen appliances, fitness, security, and gardening products as customers move towards a healthier and convenient lifestyle
Pune – as well as the state of Maharashtra have returned strong sales for amazon.in as the online marketplace witnessed a 25% year on year (YoY) growth in its Home, Kitchen, and Outdoors business across the state.
The impressive growth in the segment has been driven by a nearly 15% increase in new customers from the state, Amazon India said on Wednesday. Particularly high deman was seen in products across smart home, fitness, security, kitchen appliances, and gardening categories, the company said, adding that there was an uptick in demand for racquet sports with badminton and tennis racquet sales soaring by over 140% and 115% YoY, respectively. Meanwhile, cricket remains a local favorite in the region, with the sales of cricket bats seeing over 50% YoY growth, Amazon India said.
The company had organised Amazon Home and Kitchen Xperience Arena in Pune which featured products across furniture, home essentials, kitchen & appliances, home décor & lighting, sports & fitness, electric vehicles, auto accessories and outdoor & gardening solutions K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India said, “We are thrilled to launch the Amazon Home and Kitchen Xperience Arena 2.0 in Pune. With more customers turning to online shopping for their Home, Kitchen, and Outdoor needs, we are witnessing a strong shift towards healthier, cleaner, and more convenient lifestyles, driving double-digit growth year on year across Maharashtra and Pune. At Amazon.in, we remain committed to enhancing the shopping experience by offering a wide selection of high-quality products and great deals that cater to the evolving customer preferences”.