Launches Shine 100 with starting price tag of Rs. 64,900 (ex-showroom, Maharashtra)
Creating a new paradigm in mass mobility, Honda Motorcycle & Scooter India (HMSI) on Wednesday (15 March 2023) launched its most affordable and fuel-efficient mass motorcycle – Shine 100 in India.
Launching the all-new Shine 100, Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India said, “Shine is the most popular and trusted motorcycle brand in its category. Today we unveil Honda’s all new 100cc motorcycle – Shine 100 which is designed and built to refortify the Shine legacy. Shine 100 is Honda’s next big leap to make mobility more accessible and affordable for people across India. We are proud to present a robust, reliable, and fuel-efficient motorcycle for customers in the basic commuter category. As we launch the Shine 100, we continue to prioritize the needs and aspirations of our customers and strive to exceed their expectations in every step of this journey.”
Yogesh Mathur, Operating Officer, Sales & Marketing, Honda Motorcycle & Scooter India said, “Today is the beginning of a new journey, as we launch Shine 100 – the all new 100cc motorcycle for the Indian commuters. Shine 100 is Honda’s promise for every Indian commuter to surpass their expectations by offering unmatched value. With its reliable performance, comfortable ride, and affordable price we aim to empower people with the freedom to move forward, to explore new horizons and realize their dreams. Let us ride together towards a better future.”
Shine 100 will be available in 5 color options (Black with Red Stripes, Black with Blue Stripes, Black with Green Stripes, Black with Gold Stripes and Black with Grey Stripes). The all new Shine 100 is priced attractively at Rs. 64,900 (ex-showroom, Maharashtra)
