EatSure takes over city of Pune by communicating their USP of ordering from multiple restaurants in one order through their ATL campaign
Rebel Foods, world’s largest internet restaurant company, unveiled their 360 degree campaign, ‘Restaurants Alag Alag, Delivery Ek Saath’ for their food delivery service, EatSure. The campaign focuses on EatSure as a category creator with the USP of ordering from multiple restaurants together in a single order without paying any delivery charges. In order to bring in relevance and resonate better with the city of Pune, EatSure has partnered with BhaDiPa, which is a group of content creators popular in Maharashtra for their comedy and music videos. BhaDiPa as a group, have over 1.33 million subscribers on YouTube and over 646K followers on Instagram. As part of the association with them, Sai Tamhankar, a popular Maharashtrian actress along with Paula McGlynn and Sarang Sathaye, founders of BhaDiPa engaged with EatSure in a unique way and posted their content on Instagram. These reels showcase the core promise of EatSure, which allows users to easily order across restaurants in a single order, thus creating a new category, and bringing food court on an app on your phone. The videos also covers the platform’s multiple offerings for customers such as free delivery on orders above INR 99, free dishes on orders above INR 249, and multiple discounts of up to 50% off.
