Kickstarting the new year in style, OPPO, the leading global smartphone brand has launched its latest Smartphone, OPPO F15, in India. The latest addition to OPPO’s popular F series, F15 is a design marvel with just 7.9mm thickness and 172g weight. The sleek Smartphone sports a laser light-reflective back cover adding to its aesthetic brilliance, making it an ideal Smartphone for young consumers who like to flaunt their style. OPPO F15 is equipped with a 48MP Ultra Wide-Angle Macro Quad cam setup offering an impressive photography experience. Available in Lightning Black and Unicorn White colors, the OPPO F15 is stylish, ultra-portable and is the perfect Smartphone when on the go. The device will be available for sale from 24th Jan across both online and offline stores at an exciting cost of INR 19,990.
Over the last few years, OPPO has fortified its presence in the Maharashtra region, at the back of innovative products, wide distribution network and unparalleled after sales experience. OPPO witnessed a year-on-year growth of 73.39% in Maharashtra and now holds a market share of 19.5% as of October 2019. In Pune specifically, OPPO has seen a year-on-year growth of 66.46% resulting into a market share of 20.5% during the same time period. The growth is a testimony to OPPO’s consistent efforts in expanding its presence in the region, demonstrated through the recent launch of A92020 and now with F15. Furthermore, OPPO has 53 after-sales service centers in the state that ensure Smartphone repairs in under an hour. With the F15, OPPO aims to reinforce its commitment towards bringing uber-cool technology products to customers in its price segment.
Commenting on the launch, Kushank Rajpal , Product Manager, OPPO India said “OPPO believes in pushing the boundaries to provide consumers with best in class consumer experience. The F series has been a testimony to this approach and offered a bouquet of exciting features that consumers most desire. Our latest edition to the F series, OPPO F15 will introduce not only a new level of fun, creativity, speed but also an unparalleled stylish design. We believe it will appeal to the young consumers who want the most out of their Smartphone and love to flaunt its capabilities.”
