Pune biz in brief: Tata BlueScope Steel, Emcure Pharmaceuticals, Vi

Tata BlueScope Steel, a joint venture between Tata Steel and BlueScope Steel and a leading manufacturer of coated steel, has been recognised as one of the “Best Organisations for Women” by ET Edge, as part of the 4th edition of the Best Organisations for Women Conclave 2024, held recently in Mumbai. The Best Organisations for Women Conclave celebrates businesses dedicated to fostering gender diversity, equity, and inclusion in the workplace. This year’s event awarded companies that have demonstrated exceptional commitment to providing growth opportunities for women and creating a supportive environment for their professional development. ET Edge along with its research partner evaluated a universe of 1000 brands that met at least 80% of the qualifying criteria to arrive at the best organisations. Tata BlueScope Steel’s recognition as one of the best workplaces for women underscores the company’s unwavering dedication to promoting gender equality and empowering women in the workforce. The company has set up leadership programmes like the ‘Aarya Unbound Women Leadership Programme’ that provide women with the guidance and support they need to confidently step into leadership roles.
Emcure Pharmaceuticals has unveiled its new corporate campaign with the tagline – ‘Cure and Beyond’, featuring cricketer MS Dhoni.‘Cure and Beyond’ not only seeks to raise awareness about innovation as the cornerstone of Emcure’s operations but also aims to cultivate thought leadership within the Indian Pharmaceutical Market. The campaign is built upon a compelling narrative that transcends the conventional role of offering pharmaceutical products to patients. It delves into a broader mission of supporting, empowering, and educating millions of people to lead healthier lives. The ad film, featuring ‘Captain Cool,’ is being launched across various media platforms, encompassing digital, television, and print.
Mobile phone service company Vi has introduced postpaid roaming packs for Azerbaijan and Select African Countries. In the last few years, Azerbaijan has seen a tremendous influx of Indian tourists visiting the country. A recent study indicated that the number of Indian visitors traveling to Azerbaijan almost doubled to 120,000 in 2023, which is a 100% increase in tourism as compared to the previous year. Vi Postpaid users traveling to Azerbaijan and African countries such as Cameroon, Sudan, Rwanda, Ivory Coast, Liberia, (Equatorial) Guinea, Swaziland, South Sudan, Benin, Uganda, Zambia, and Guinea Bissau, can now enjoy seamless connectivity with international roaming packs starting at just Rs 749.