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Pune Business Briefs: SAIF Zone UAE, Kolte-Patil Developers (KPDL), Schneider Electric, Bajaj Allianz Life, Vi India

The Associated Chamber of Commerce and Industries of India (ASSOCHAM), one of the oldest apex chambers in India, is organizing B2B Meetings with a visiting delegation from Sharjah Airport International Free (SAIF) Zone on 13 and 14 June at Hotel Blue Diamond, Pune. The agenda of these meetings is to explain the benefits of the agreement to Indian businesses and explore newly emerged business and investment opportunities in UAE. Agri and Food Products is one of the major export items from India to UAE. However, with the CEPA in place, there is a huge scope for other Maharashtra industries like Textiles, chemicals, machinery, electricals, etc. also to export to UAE. The aim of these meetings is to apprise the participants on trade and investment opportunities in UAE, especially in Sharjah Airport International Free (SAIF) Zone. There is no participation fee to attend these meetings, however, pre-registration is mandatory.

Tata Power, India’s largest EV charging solutions provider, has partnered with Pune-based real estate developer Kolte-Patil Developers (KPDL) to set up charging stations across KPDL projects in the cities of Pune, Mumbai and Bengaluru for providing comprehensive charging solutions to the EV owners. Tata Power with its expertise and proven track record to provide seamless EV charging facilities will offer best-in-class EV charging to residential customers of Kolte-Patil Developers, further easing their e-mobility journey, providing a uniform and ubiquitous EV charging experience.By way of this partnership, EV owners across KPDL properties will have access to a 24×7 charging, monitoring, and e-payments facility through Tata Power’s EZ Charge mobile app.

With an aim to increase sustainability, efficiency and resilience of the Indian sugar industry, Schneider Electric, the global leader in digital transformation of energy automation and management in partnership with the Confederation of Indian Industries (CII) brought its pan-India roadshow-Green Yodha Yatra to Pune. Creating awareness on sustainable manufacturing and greener industrial practices in the sugar sector, the initiative will serve as a discussion forum for the sugar industry to explore, evaluate and embrace new-age technologies, becoming globally competitive. This will further open avenues to discuss ways to reduce carbon emissions in the industry. Launching the Green Yodha Yatra in Pune, Shekhar Gaikwad, IAS Commissioner of Sugar, Govt. of Maharashtra said, “As India becomes the world’s largest sugar producer, the future of digitised sugar production lies with the integration of people, assets, processes, and enterprise systems, as well as the effective use of readily available data.”

Private sector life insurer Bajaj Allianz Life has launched music video “Superstar After Retirement”, created by retired seniors showcasing their creativity and fulfilling their life goals. Retirees including ex-bankers, ex-entrepreneurs, ex-educator, ex-engineers and other professionals, are seen unleashing their hidden talents like singing or dancing, and attempting to live their second innings with utmost zeal and passion.The company had launched a pan-India talent hunt, to showcase their talent and fulfil their dreams of becoming a superstar. Out of over 5400 entries, 11 superstars from different walks of life were handpicked to be part of the music video. All of these participants, at some point of their lives, had aspired to be dancers, musicians, singers, cinematographers, lyricists, art director and stylists, aside from being retired senior citizens. The music video was created entirely by these 11 senior citizens, after going through multiple enriching workshops with expert mentors from Bollywood. The team’s collective efforts for 37 days and 450+ hrs has resulted in this one-of-a-kind music video.

Telecom services operator Vi, India has announced the launch of ‘Ad-Tech’ platform – Vi Ads – an AI/ML driven Adtech platform, that gives marketers a programmatic media buying platform that is cutting edge and ROI focused. Riding on Vi’s deep data science technology, Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through multiple channels like Vi owned digital media- Vi App, Vi Movies & TV App, and traditional channels like SMS, IVR calls. One of the key differentiators of Vi Ads is that it will be media agnostic and empower marketers to engage with Vi users on external media channels and publisher partners of Vi Ads. Additionally, Vi Ads will offer a self-serve interface enabling marketers with full control of their campaigns from campaign set up, tracking campaign performance to driving campaign insights. Since Vi Ads is built to achieve full funnel campaign objective, be it awareness, consideration or purchase – it caters to advertisers looking to drive reach, generate leads or drive sales. The combination of advanced features and ease of execution will appeal to large agencies and SMEs alike.

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