Foods manufacturer PepsiCo India has extended the line of its packaged juice brand Tropicana with the launch of the third variant in the portfolio, Tropicana Essentials ‘Multi Vitamins’. It is an expert blend of fruits – Apple, Orange and Amla juice; packed with 5 Immuno nutrients with 30% RDA of Vitamin C, B6, B12, Zinc and Selenium, that are known to support your body’s immune function. It has no added sugar and no preservatives too.
Speaking about the launch, Vineet Sharma, Director – Marketing – Tropicana, at PepsiCo India, said, “In line with PepsiCo’s Performance with Purpose vision, we have been on a portfolio transformation journey to offer healthier products to consumers. With Tropicana Essentials, we launched a range of India-made fortified juices designed to help supplement specific micro-nutrient deficiencies, in a tasty and convenient format. The new Tropicana Essentials- Multi Vitamins is the latest offering in the range and is an immunity-boosting blend, thoughtfully developed keeping in mind the constant issues related to tiredness and fatigue, owing to low immunity. Our endeavor is to offer scientifically developed solutions to meet the everyday nutrition requirements of time-pressed millennials.”
Speaking at the launch, Madhuri Ruia, Nutrition and Fitness Expert for Tropicana Essentials said, “Urban consumers are living their lives on-the-go and always tend to be time pressed. What they forget is, not being at your healthiest can make you lose out on your daily commitments. This is where products like Tropicana Essentials ‘Multi Vitamins’ along with the other two variants (Fruit & Veggies and Iron) address specific deficiencies people face because of their rushed lifestyles. These fortified blends are designed to complement the nutritional intake from our everyday diet, and offer customized solutions like ‘Fruit & Veggies’, ‘Iron’ and ‘Multi Vitamins’ in a convenient format.”
Tropicana Essentials Multi Vitamins 200ml pack is priced at Rs.30/-, the 1liter pack priced at Rs.149/- and has been launched in 7 cities (Delhi NCR, Chandigarh, Mumbai, Bangalore, Chennai, Hyderabad and Kerala). It is currently available in traditional trade, modern trade like Reliance and will soon be available across all top e-commerce grocery stores.
