Tata Motors is all set to roll out a product offensive in 2020. The company today announced that it will commence the introduction of its all-new BSVI range of products with passenger vehicles, starting from January 2020. This will be demonstrated by a grand showcase with 4 global unveils, 14commercial and 12 passenger vehicle displays at the upcoming Auto Expo 2020, at Greater Noida.
Guenter Butschek, CEO and MD, Tata Motors said, “We are delighted to announce the theme for our pavilion at the Auto Expo 2020 – Connected India: Responsible and Sustainable Mobility Solutions. This theme will bring alive our future focus on CESS, which is – Connected, Electric, Shared and Safe. The future of efficient, green, sustainable mobility solutions needs to translate into reality. As a responsible corporate, we are doing every bit to contribute to this agenda and are gearing up to bring a new generation of products faster to market.We are excited to unveil our extensive range of future portfolio at the Auto Expo 2020 which are not only BSVI ready, but are designed and developed to truly enhance the value proposition for our aspiring customers.”
Ready for the new portfolio transition
BSVI transition has been the single largest focus area for Tata Motors. It established a state-of-the-art ‘Advance Power Systems Engineering Tech Center’ at its Engineering Research Center (ERC) Pune, which has played a key role in engineering, testing and developing cutting-edge powertrain solutions for its product portfolio, including comprehensive electrification.
Rather than limiting the scope to only emission migration, the company has streamlined its portfolio with enhanced features, offering superior performance and added value enhancers for the benefit of the customers.
Rajendra Petkar, President & CTO, Tata Motors said, “The Tata Motors team hastirelessly workedtowards a seamless transition to the BSVI regime. With the customer at the centre of our plans, we have designed & engineered our products keeping in mind the duty cycles and growing aspirations. From January 2020 onwards we will be introducing over 100 lead models with over 1000 variants. These will cover options of powertrain combinations, body styles, chassis configurations plus technologies imbibing connected, electric, shared and safety. Significant frontloading of activities, use of digital product development tools and early involvement of globally reputed technology & supplier partners has helped us to accelerate the portfolio migration.”
