Mumbai headquartered Atomberg Technologies, a smart and efficient motor based company in the business of manufacturing energy-efficient Gorilla fans, today launched their Gorilla Renesa Smart Plus IoT smart fans in Pune, which is one of the most important markets for them in India for business and growth.WIFI enabled, app operated and Alexa and Google Home controlled, the Gorilla Renesa Smart Plus fanhelps in saving up to 65% electricity by consuming 28W power in full speed. Currently operating in Hyderabad, Chennai, Mumbai, Bangalore, Delhi NCR, Ahmedabad, Kolkata and Pune, the company is eyeing 10% market share in the premium fans segment within the next two years.
The fan market is estimated at Rs 10,000 crore in India, out of which the premium ceiling fan category is a 1500 crore market, growing at a rate of 25% each year. Looking at capturing 10% of this market, Atomberg Technologies has already seen a 3x growth in terms of revenue in 2018-19. The annual revenue run rate has hit 100 crores in Q1 of 2019 with more than 4 lakh units installed across the country. The company already has more than 10% market share in e-commerce. Products are easily available on Amazon, Flipkart and on their own website.
But for fans, online sales comprise a very small chunk of the overall market. In line with this, Atomberg has already started the process of establishing an offline distribution network in the target cities to cater to a wider audience. Atomberg has established a strong distribution network with presence in all top electrical counters and markets across the city. In Pune, Atomberg is rapidly expanding and is present in more than 120 top premium electrical counters spread across the city. The response from the offline market in Pune has been great and the summer season has seen phenomenal early sales of all the models.
Commenting on this announcement, Manoj Meena, CEO & Co-Founder of Atomberg Technologies said, “ With enhanced reach of the internet and the e-commerce ecosystem, consumers in cities like Pune are becoming more aware and demanding. This is leading to quicker adoption of new technologies even in conventional products like consumer durables, therefore opening up avenues for more innovation and variation in the category.But to be truly successful in today’s market, you cannot be either an online only or an offline only player. You have to a full-fledged omnichannel player and you need to be present wherever the customers are”
“Pune is a city with maximum population of young working millennials. With the advent of smart homes within this community, there is a dire need to constantly ‘stay connected’ across all devices. This is why adoption of smart appliances is now seen as more of a necessity, rather than luxury. Our fans are being increasingly appreciated by consumers here primarily as they find more value in terms of comfort, convenience and energy saving from our products.
He added, “Atomberg’s new Gorilla Renesa Smart Plus is going to be a game changer in the smart-tech market. In addition to being smart, it is also India’s most energy efficient fan and runs three times longer on inverter than ordinary fans. A household in Pune can easily save upto 1500-2000 INR per year/fan using these fans.”
With 300 service centres pan India, Atomberg fans offer a 3 years warranty as compared to 1 year warranty offered by the industry pan India. Through their products, they have already touched more than a million lives till now in the country.
