Outlines a bold strategy to accelerate technology access and expand opportunities in Deep India through high-impact industry collaborations
Embarks on a 30-city ‘Technology Tour’ to showcase over 10 future-ready solutions, driving awareness, access, and adoption at scale
Aims to deliver region-specific innovations for India’s industrial clusters, tailored to local needs
Lauritz Knudsen Electrical and Automation has unveiled its largest-ever product portfolio aimed at powering the nation’s key industrial clusters and growth corridors. As part of this initiative, the brand is traversing 30 industrial cities across the country—engaging with local leaders, stakeholders, and ecosystem partners to accelerate technology adoption in the heart of India’s manufacturing and infrastructure hubs.
With a strong focus on low-voltage, industrial automation and solutions for new energy landscape, Lauritz Knudsen is driving a technology-led transformation that reaches deep into India’s industrial backbone. This campaign underscores the company’s commitment to building a technologically advanced, economically resilient, and energy-smart India, in alignment with the government’s Viksit Bharat 2047 vision.
“At Lauritz Knudsen, our purpose is to deliver smart technologies that empower customers to work safer, faster, and smarter. Through this product showcase, we are reinforcing our belief that innovation must be accessible, adaptable, and relevant to the unique needs of every region across India. Whether it’s automating a rice mill in Raipur, powering a textile mill in Coimbatore, or modernizing a plant in Pune, our portfolio is designed for impact,” said Naresh Kumar, COO, Lauritz Knudsen Electrical and Automation.
“With India’s electrical equipment sector projected to grow by over USD 95 billion by 2029 and industrial automation expected to reach USD 39.65 billion by 2033, the momentum is clear.1 Indian manufacturers are already investing 35% of their operating budgets into tech modernization—well above the global average. These shifts are not just numbers; they reflect a nationwide drive toward smarter, more efficient systems. Aligning with the Viksit Bharat 2047 vision, we’re not just launching products—we’re enabling India’s transition to a smarter, cleaner, and future-ready tomorrow,” he added.
Backed by decades of expertise, Lauritz Knudsen’s latest offerings are crafted with a deep understanding of India’s regional diversity, state-specific policies, and sectoral priorities. As part of its expansive outreach, the company is bringing its innovations to over 30 cities—from Pune and Noida to Bhubaneswar, Coimbatore, and Guwahati—targeting India’s most dynamic industrial and micro-market clusters.
