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Samsung opens new experience store in Pune

Consumer electronics major Samsung has expanded its premium retail footprint in Pune by opening it’s second experience store in the city.  Spanning 1050 sq. ft., the new store offers a one-stop destination for customers to explore Samsung’s cutting-edge innovations and seamless connected ecosystem under one roof.The store features dedicated zones showcasing the latest smartphones, tablets, laptops, smartwatches, smart rings, and the innovative SmartThings ecosystem that supports connected living. Through interactive displays and hands-on experiential areas, visitors can discover how seamlessly these devices integrate across productivity, entertainment, wellness and smart home automation.“At Samsung, our aim is to create inspiring retail experiences that bring innovation closer to our customers. The inauguration of our premium experience store in Viman Nagar, Pune, marks another significant step in strengthening our premium presence. This new store embodies our broader vision of growing our premium retail presence and offering a holistic, all-in-one destination that brings together cutting-edge innovation, meaningful customer engagement, and outstanding service, all under one roof,” said Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing at Samsung India.The store also introduces Samsung Store+, a user-friendly digital platform that enables in-store visitors to explore detailed product information and conveniently choose home delivery, creating a smooth and integrated online-offline shopping experience. In addition, a dedicated service centre within the store ensures enhanced post-purchase support for customers.

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