Breakfast cereal maker Kellogg India has announced the launch of its new range of Kellogg’s Corn Flakes – Thandai Badam, Kesar Pista Badam and Rose Badam. Created in consultation with celebrity Chef Ranveer Brar, these variants are inspired by flavours that Indians have a strong cultural connect to. They are enriched with the goodness of real almonds, rose, saffron and pistachio; ingredients which have been embraced by the Indian palate for decades.
The three new variants are available in two sizes of 90gms and 280gms which are priced at Rs.65 and Rs.150 respectively.
Milk with kesar, pista and almonds is a combination that a lot of Indians have grown up consuming. Each flavor of Kellogg’s Corn Flakes looks to evoke that nostalgia. The playfulness of Thandai that adds to the colours of fun and family at Holi; the nourishing warmth of Kesar Pista on cool winter mornings or the cooling Rose that adds fragrant notes to a hot summer day.
Kellogg’s hosted a unique event that beautifully blended sensorial and cultural experiences which took the audience down memory lane filled with these Indian flavors. Festive food counters welcomed guests and teased them with a hint of the offerings. A mesmerizing Ittar-making stall took the audience on a nostalgic, aromatic ride. Ranveer Brar’s chef’s table gave guests a first-hand exclusive tasting of the three new flavors which inspired the creation of these new variants.
Sumit Mathur, Director – Marketing, Kellogg South Asia said, “A bowl of Kellogg’s cornflakes has for many years been the preferred breakfast for nutrition seeking time pressed mornings. In our endeavor to continue to delight our consumers, we immersed ourselves into authentic Indian culinary culture. Inspired from that we have built the all-new ‘Real Inclusions and Authentic Indian flavors’ range of Kellogg’s Cornflakes. These are truly drool worthy and underscore the company’s commitment to providing exceptional nutritional value and a vibrant sensorial experience in every bite. In quintessential Indian style I would say, #khaketodekhiye”
Chef Ranveer Brar added “Kellogg’s is trying to nurture a culture of chefmanship in every bowl of its cereal it puts forth before consumers and I am glad to be a part of this journey. This new range of cornflakes is attributed to the local flavours of India in particular that creates a sense of nostalgia every time we come across them. It could be the mom who added Roohafza to your milk or the local halwai you went with your grandparents to enjoy a glass of warm kesar badam milk. Hope a bite of it takes you through the memory lane as much as it did to me while creating it.”
