Amazon India today shared interesting insights on how members are enjoying the various benefits of Prime in Pune and other cities in Maharashtra. Apart from Pune, members in Aurangabad, Solapur, Jalgaon, Nashik and Ahmednagar among others in Maharashtra are enjoying shopping and entertainment benefits with Amazon Prime.Popular product categories for Amazon Prime members in the regionincludepantry, apparel, beauty, home and kitchen to name a few.
Within Pune, customers residing in Hinjawadi, Gondhale Nagar, Baner Gaon and Bhusari colony among others have subscribed to Prime memberships.
Launched in India in 2016, Amazon Prime provides an unparalleled combination of shopping and entertainment benefits. For just INR 129 a month, Prime members can enjoy unlimited free fast delivery on tens of millions of eligible items, early and exclusive access to deals and sale events on Amazon.in; unlimited ad-free music anytime with downloads on Alexa on Amazon Prime Music, Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, Stand-Up Comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Prime Originals, all available, ad-free, with a world class customer experience and unlimited access to bestselling eBooks through Prime Reading.
“Prime has received immense love in Pune and Maharashtra as members continue to enjoy its unlimited shopping and entertainment benefits. Over a hundred million paid members around the world have been delighted with the latest and exclusive Bollywood, international and regional video titles on Amazon Prime Video, listening to the latest and best music ad-free on Amazon Prime Music, shopping for exciting deals, access to bestselling eBooks, to enjoying free fast delivery on millions of products,” said Akshay Sahi, Director &Head of Prime, Amazon India
Prime members – Trends in Pune
Shopping trends
- Popular brands inthe pantry category arePatanjali, Kohinoor, Surf Excel, Dettol, Dabur, Mother Dairy, Sundrop and India Gate among others.
- Popular brands in the beauty category are Lakme, Himalaya, Dove, WOW, L’Oreal, Vaseline, Indulekha, Biotique, Colorbar among others.
- Members grabbed the best deals in Amazon Fashion and enjoyed shopping for brands like Jockey, United Colours of Benetton, Puma, Symbol, Fastrack, Bata and Red Tape.
- Popular Consumer Electronics brands in the state are Boat, JBL, Amazon Basics, Sony, Mi, Sennheiser, Saregama and Philips.
- Personal Care Appliances from brands such as Philips, Omron, Nova, Dr Trust and Health Sense are popular with Prime members in Pune.
Entertainment trends
- Customers in Pune love Amazon Originals – binge watching some of our latest ones like Four More Shots Please!, Made in Heaven and Mirzapur. A large percentage of customers binge watch our original shows in the first 48 hours of launch.
- Bollywood movies like Gully Boy, Kesari, Manikarnika and KGF (dubbed in Hindi) are also very popular in Pune with top genres being Thriller, Period Drama and Comedy.
- Mobile viewing share is larger among Prime Members in Pune, as is the case with the rest of the country. But we see customers increasingly adopting and loving their content experience on their TV sets especially with Fire TV stick.
- Apart from Pune, the other cities in Maharashtra where Prime Video is popular are Mumbai, Thane, Nagpur, Nashik, Aurangabad, Kolhapur, Solapur, Amravati and Rajgarh among others.
- The top 5 Marathi tracks on Amazon Prime Music are Zingaat, MauliMauli, SairatJhala Ji, YadLagla, Shree Siddhivinayak Mantra and Aarti.
- The top 5 Marathi Playlists are The top 5 Marathi Playlists (last 4 weeks) are: Best of Ajay-Atul, 100 Greatest Marathi Songs, Marathi Workout Mixand Shree Siddhivinayak (Marathi).
- Interestingly in Maharashtra, members who listen to Marathi songs have a high affinity towards devotional and classical based music even when it comes to movie soundtracks.
- Amazon Prime Music has curated a playlist,‘Sur Niraagas Ho,’ specifically with classical and devotional-based tracks from Marathi movies. The playlist is in top 8 among Marathi playlists and is seeing an upward trend.
Amazon’s Commitment to Maharashtra
- Maharashtra is a critical locale for Amazon.in. Amazon has continued to invest significantly in a fulfilment network to support the rapid growth in the state
- Amazon has setup 14 Fulfilment Centres (FCs) in Maharashtra; out of these 2 FCs are in Pune catering to all categories on Amazon.in including specialised buildings for large appliances and furniture. There are more than 5 sort centres in the state with 2 of them in Pune.
- Amazon has a strong presence of its own delivery network with 24 Amazon-owned delivery stations in Maharashtra and 7 in Pune, more than 175 Service Partner nodes in Maharashtra and 10 in Pune and over 3032 ‘I Have Space’ store partners in Maharashtra and 764 in Pune. This network enables customers in the region with a fast & reliable delivery experience
- Amazon has over 61,000 sellers in Maharashtra out of which more than 12,000 are in Pune, many of whom sell products under the Prime program. Products with Prime fast, free delivery from sellers in Maharashtra include Wireless, PC, Large appliances, Home entertainment, Electronics, Apparel, Kitchen to name a few are the top categories offered across all regions.
