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BMW launches all new ‘avatar’ of its iconic sports sedan 3 Series in India

avatar The all-new BMW 3 Series, the power-packed seventh generation of the world’s most iconic sports sedan, was unveiled today at the ‘Thrill City’ in Gurugram. Locally produced at BMW Group Plant Chennai, the all-new BMW 3 Series is now available in diesel and petrol variants at all BMW dealerships across India.

The 3 Series is available in two diesel variants (BMW 320d Sport and BMW 320d Luxury Line) and in one petrol variant (BMW 330i M Sport).  The ex-showroom prices of the three variants are BMW 320d Sport Rs 41,40,000,  BMW 320d Luxury Line  Rs. 46,90,000 and BMW 330i M Sport Rs 47,90,000.

A host of BMW ConnectedDrive technologies continue to break the innovation barrier in automotive industry – BMW Gesture Control, Wireless Charging and Wireless Apple CarPlay. The modern cockpit concept BMW Live Cockpit Professional running on latest BMW Operating System 7.0 includes 3D Navigation, a 12.3 inch digital instrument display behind the steering wheel and a 10.25 inch Control Display. Park Assistant with Rear View Camera makes parking in tight spots easier by taking over acceleration, braking as well as steering.

Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “The 3 is the heart and soul of BMW. As the ultimate sports sedan, for over four decades, it has been the flag bearer of ‘Sheer Driving Pleasure’. In its new avatar, the 3 has outdone itself once again! Built for thrill and driven by technology, the all-new BMW 3 Series is an automobile that creates an impeccable harmony between the driver, the machine and the road. Enthusiasts waiting for the perfect luxury sports sedan will be undoubtedly drawn to its new design, generous space, luxurious interiors and host of innovative technologies. Our current patrons, who swear by the unmatched driving character of the 3, will be equally thrilled with its enhanced best-in-class handling and agility.”

The all-new BMW 3 Series makes an incredible impression with segment-first technologies for an even better driving experience. Making its debut in the all-new BMW 3 Series is the BMW Virtual Assistant, a digital personality of the vehicle that responds to voice commands. It sets a new benchmark for voice recognition. Drivers can operate a number of car functions simply by speaking to their BMW Virtual Assistant. It can be addressed by saying “Hey BMW” or a customer-defined wake word, thereby adding an individual touch to the car. Hands do the talking with BMWGesture Control, which is part of a rigorously thought-out operating concept that recognizes six pre-defined hand movements for control of a number of functions. The spread of driver assistance systems is more extensive than ever. The Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 metres driven and assists by taking over the steering.

Thanks to BMW TwinPower Turbo technology, the petrol and diesel engines meld maximum power with exemplary efficiency and offer spontaneous responsiveness even at low engine speeds. The two-litre four-cylinder petrol engine of the BMW 330i produces an output of 258 hp and maximum torque of 400 Nm at 1,550 – 4,400 rpm. The car accelerates from 0 -100 km / hr in just 5.8 seconds. The two-litre four-cylinder diesel engine of the BMW BMW 320d produces an output of 190 hp and a maximum torque of 400 Nm at 1,750 – 2,500 rpmThe car accelerates from 0 -100 km / hr in just 5.8 seconds. The two-litre four-cylinder diesel engine of the BMW BMW 320d produces an output of 190 hp and a maximum torque of 400 Nm at 1,750 – 2,500 rpm. The car accelerates from 0 -100 km / hr in just 6.8 seconds.

 BMW Safety technologies include six airbags, Attentiveness Assistance, Dynamic Stability Control (DSC) including Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensor, ISOFIX child seat mounting and integrated emergency spare wheel under the load floor.

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