FreshToHome, e-commerce company for fresh Fish and Meat delivery, has announced expansion of its business to UAE, Mumbai and Pune. The Bangalore based company recently raised $11M in their Series A funding led by CE Ventures. The company’s operations are currently on in four major cities, Bengaluru, NCR/Delhi, Chennai and Kochi.
On going global by venturing into UAE, Shan Kadavil Founder & CEO, of FreshToHome says, “ UAE is a melting pot of cultures and a large majority of the fish and meat consumed there is imported. So launching there was a straightforward decision for us to take when we decided to go global, since we have our own sourcing strengths”.
As for expanding to newer locations within the country, FreshToHome has cracked coastal markets like Kochi and Chennai with their quality products and USP of 100% Fresh, 0% Chemicals, this gave them confidence to venture in to Mumbai and then to Pune. Shan says, “We see a gradual shift in consumer behavior in the country when it comes to food and eating habits. Increasingly, we see people around us switching to healthier options and want to know more about the food they are consuming, where it’s sourced from, how it’s being processed etc. and what better market to venture into than Mumbai & Pune from where we see these trends emerging from”.
FreshToHome.com was founded in 2015, by Shan Kadavil and Mathew Joseph with the sole purpose of making fresh Meat and Fish free of added chemicals, available to everyone. FreshToHome’s success is driven by a commitment to their brand promise – 100% Fresh, 0% Chemicals. They operate out of five states in the country – Karnataka, Kerala, Maharashtra, Tamil Nadu and Delhi/NCR and execute over 8000 orders per day adding to a volume of 20 tons of Fish and Meat daily. FreshtoHome.com has a wide array of products ranging from antibiotic-residue free Chicken, Tender Mutton, 150 varieties of fresh chemical free Fish, ready to cook products and much more.
