India Intimate Fashion Week (IIFW), India’s only fashion week dedicated to lingerie and intimate wear kick-started “”IIFW NXT – The Intimate Fashion Tour” with an event held recently at “CULT House” , one of the best luxury nightclub in Pune.
IIFW NXT is generated with the intent of creating awareness on plus size, queer fashion, and personal hygiene. The aim is jeered towards busting the taboo around intimate fashion and personal hygiene.
The event saw the launch of the famous French lingerie and beachwear brand, ‘AUBADE’ which joins hands with IIFW & its business subsidiary Candy Shop (India), to enter and expand their footprints in the country, by bringing in 25 international lingerie brands to India. This will also give lingerie sales to take to the e-commerce route.
Aubade’s Country Head & CEO, Mr Gregory GoHILL says “We are glad & happy to introduce our lines in the wonderful Indian Market. It is such an opportunity to share the great IIFW platform and its marvellous team. We have been talking for couple of months for this launch so now it is big excitement to finally start. For us India is the future with a market in complete expansion. I am proud to be part of this future for all the happiness we can offer. Please receive all our precious & seductive regards.”
“The Autumn-Winter 2019/20 Aubade collection Aubade revisits Art Nouveau for the 2019/20 Autumn-Winter season, Aubade is celebrating strong women. Confident and determined, the Aubade women are blending independence with femininity in reminiscence of strong historical personalities, such as Sarah Bernhardt, Mata Hari and Isadora Duncan. These modern, free and sensual women are true muses for Aubade. For these women, Aubade has developed a collection of delicate lingerie, which combines comfort and airiness, lace and embroidery. With these floral and plant-based inspirations, Aubade’s Autumn-Winter 2019/20 collection is inspired by Art Nouveau, drawing on its gracious curves that blend sensuality and modernity, freedom and romance,” he further added.
Jaipur based designer duo Chhail & Malyaj who presented their beach wear line ‘ABHISAR’ during the show focused on showcasing Indian cultural elements to the fullest. The crafts involved in this collection include hand-knitting, knotting, embroidery, appliqué work and more. The palette involves the use of vibrant yellows and peaches, coupled with cool shades of mauve, Indigo and sea green. They’ve incorporated the use of textiles such as cotton-silk, kota-doria and silk. The use of dying techniques such as solid dyes, tie-n-dye, folding and clamping are emphasized upon. IIFW NXT also introduced the talented next-gen designer, Simran Dhond, from NIFT Bangalore. Simran has invested heavily on creativity and research to procure a collection that can stir audiences.
House is a high end, luxury nightclub in Pune. On association with IIFW Rishabh Baweja, Co- Owner, CULT House says, “I’m really excited for this night and I am sure the Venue like Cult will make this show more Glamorous and Exciting to watch. We are really looking for an amazing event with IIFW.
Breaking all the barriers the event focuses on ‘Boo the Taboo’, which has now become and emergent trend in the Indian Fashion Week. Mr. Niraj Jawanjal, Founder and Chief Ideator of India Intimate Fashion Week, states, “Our endevours are and would always focus on kicking the taboo off on the matters of lingerie, personal hygiene and such related issues. We are also going to focus big time on education related to intimate fashion & have also taken initiatives about it, which would be announced soon. Since 2016, the time we started this journey, it’s getting more and more enriching &engaging, now we want more people, more brands & corporates to join us on this journey to make India as one of the biggest & strongest player in this sector.”
“IIFW has devised an 8-city tour in and around India which begins from its Pune edition in presence of renowned brands, designers, fashion enthusiasts, media persos and famed city socialites to be a part of IIFW NXT – The Intimate Tour. The tour witnesses its advent in Pune, and moves on to Goa, Bengaluru, Delhi, and so on and so forth. After 2 super successful seasons, a super sexy calendar Black Magik launch and few international brand launches in India, we were eyeing to add some innovation & creativity to our approach in executing the IIFW Shows. And as we are known to break taboo & initiate steps into unexplored territories, we thought of breaking this formal-formal show type and start something far more impactful, more reaching & engaging platform for designers, brands, models & Gen-next talents, along with our IIFW large scale show and that’s how we came up with IIFW NXT, The Intimate Tour format, which can be franchised also in these cities,” elaborates Niraj Jawanjal.
