Fully digital, 24×7 accessibility, instant approvals for up to 15 Lakhs, tailored for today’s professionals
Poonawalla Fincorp has launched Prime Digital 24×7, an end-to-end digital personal loan product designed to meet the needs of salaried professionals seeking quick and convenient access to credit.
This industry-first financial product is set to redefine the personal lending segment by offering a seamless and instantaneous borrowing experience around the clock to salaried professionals of prime corporates.
The PL Prime Digital 24×7 Loan enables eligible customers to bypass traditional loan processes and avail loans up to ₹15 lakh in just 15 minutes through a completely paperless process. It also provides the flexibility to choose longer EMI tenures and comes with a zero collateral requirement. The PL Prime Digital 24×7 will be available on the company’s mobile app, website and with authorised partners.
Arvind Kapil, MD & CEO, Poonawalla Fincorp, said: “Access to credit should be seamless, efficient, and tailored to the fast-moving lives of professionals. Whether it’s an urgent financial requirement or a planned expense, PL Prime Digital 24×7 is an absolute industry-first solution for prime customers. We are addressing the demand for an end-to-end digital solution that eliminates the paperwork and delays, making funds available when they are needed the most. This initiative is built on our unwavering commitment to a risk-first approach, deep customer insights and accelerated efforts to consistently leverage technology solutions to transform the lending landscape. By providing 24/7 accessibility, instant approvals, and a fully digital journey, we aim to empower salaried professionals of prime corporates with a reliable financial solution, and set a new benchmark in digital lending.”
