Silk Mark Organization of India, Central Silk Board has organised a National level Special Handloom Expo – Silk Mark Expo 2019 at Sonal Hall, Near Garware College, Karve Road,Pune for the benefit of the consumers in Pune.
The Expo was inaugurated on 1 March 2019 by Mukta Tilak, Hon’ble Mayor of Pune in the august presence of Dr. M.M. Hundekar, Principal, School of Fashion Technology (SOFT), Pune, T. Sivakumar, Assistant Director, SilkMark Organization India, Bangalore, Alok Kumar, Assistant Director, Silk Mark Organization India, Mumbai and Y. Srinivas Rao, Deputy Director, Silk Mark Organization India, Hyderabad . It will continue upto 14th March 2019 (11 am to 8 pm ) .
The Exhibitors hail from far flung handloom weaving centers of India. Only Authorized Users of Silk Mark & Handloom Mark are allowed to participate in the Expo. Products are tagged with Silk Mark label to ensure purity of Silk & Handloom Mark Label to ensure the origin of the product. There will be a display of Live Silk Worm rearing and free Silk Testing Facilities for the benefit of Silk consumers.
This Expo is sponsored by Development Commissioner (Handlooms) especially for market promotion of Handloom Silk products with Silk Mark and Handloom Mark. The main objective is to provide 100 % Pure Silk Handloom Products to the consumers of Pune with quality assurance of Silk Mark and Handloom Mark in addition to promoting all types of Silks produced in different Handloom Weaving Clusters.
While celebrating important functions and festivals Indian Women prefer to wear Soft and Royal Silk – the Queen of Textiles. As consumers, while buying Pure Silks, it is our prime responsibility and right to get the right material. However, many of the consumers get cheated from unscrupulous traders/ Expo’s selling Art Silk or look alike products which are produced from cheaper material like viscose Rayon, Polyester and Nylon etc. This menace is continuing unabated across the length and breadth of the country. In order to control this menace of unethical trade practices, the Silk Mark Organization of India, under the initiative of the Central Silk Board, Ministry of Textiles, Govt. of India, has introduced the Silk Mark scheme. Silk Mark helps the consumers to easily identify genuine pure natural silk products and go for a hassle-free shopping. Silk Mark is a quality assurance label which signifies that the product to which it is affixed is made of pure Silk.
Silk Mark Organization of India, Central Silk Board, Ministry of Textile, Govt. of India is making all efforts to create awareness about the importance of Pure Silk among the Silk Loving consumers through Silk Mark Expos. These provide a wide platform for small Handloom Weavers / Women Entrepreneurs / Traders / Handloom Societies besides creating a Brand Image for Indian Silks.
