“Traditional dairy products dominate Pune market but Value-Added products welcome”

Traditional dairy products dominate the Pune market, with Ghee emerging as the most preferred product at 81%, followed closely by Butter at 80%. Even as Pune’s strong connection to traditional dairy continues with paneer and curd tied at 77% consumer preference. Modern dairy variants are gaining acceptance too, with 52% of consumers incorporating yogurt into their diet and 46% expressing interest in flavored milk options.
As India observes National Milk Day, Godrej Jersey’s comprehensive Milk Report reveals Pune’s strong preference for traditional as well as Modern value-added dairy products.Titled ‘Bottoms Up…India Says Cheers to Milk!’ the comprehensive study covering consumer responses from Delhi, Lucknow, Mumbai, Pune, Hyderabad, Chennai, Bangalore, and Kolkata, provides valuable insights into evolving consumer preferences and industry trends. Beyond understanding the preference towards dairy and dairy based products, the survey also tried understanding the quality preference and willingness to pay for farm-to-home premium milk.
Commenting on the distinct dairy preferences, Bhupendra Suri, CEO, Godrej Jersey said, “Indian consumers exhibit a unique blend of traditional preferences and openness to modern dairy options. From established favorites like curd, paneer and ghee, to emerging choices like yogurt and flavored milk, today’s dairy consumers are mindful of the quality and nutritional value in their selections. As India’s dairy industry continues to grow and evolve, Godrej Jersey remains committed to understanding consumer preferences and delivering products that meet these evolving needs.”