This is Yamaha’s 2nd ‘Blue Square’ outlet in Maharashtra
The Blue Square outlet will showcase Yamaha’s entire range of two-wheelers, apparels & accessories
The Premium Outlet will offer an engaging experience to the customers under ‘The Call of the Blue’ Campaign
Continuing with its commitment to strengthen its retail footprint in the Indian market, India Yamaha Motor (IYM) Pvt. Ltd. today announced the opening of its first “Blue Square” outlet in Wakadewadi, Pune and second in Maharashtra. Launched under the banner of ‘Shelar Auto’, the latest “Blue Square” outlet is a unique concept-driven showroom to embed Yamaha’s racing DNA of excitement, style & sportiness in the region.
Predominantly focused on customer-centric brand experience, Yamaha’s ‘Blue Square’ showrooms are designed to offer a sense of community, creating a space for customers to connect with the ethos of the brand. ‘Blue Square’ is designed to define the legacy of Yamaha’s role in global motorsports with ‘Blue’ characterizing the brand’s racing DNA and ‘Square’ defining an entry into the world of Yamaha. The ‘Blue Square’ outlet carries forward Yamaha’s racing DNA through a visual and exhibitory outline seen on the exterior porticos of the outlet and a BLUE-themed interior.
The premium outlet will showcase an attractive display of motorcycles followed by genuine accessories, apparels, and spare parts. ‘Blue Square’ showrooms will also feature a café that serves as a platform for customers to not only hangout and talk motorcycles but also gain information about the brand.
Speaking on the occasion, Mr. Ravinder Singh, Sr. Vice President, Yamaha Motor India Sales (YMIS), said, “Yamaha is excited to announce the launch of its first Blue Square in Pune, Maharashtra. Epitomising operational efficacy, convenience, and technological advancement, every ‘Blue Square’ outlet is established in sync with customer preferences along with compelling ‘digital’ experiences. These premium outlets also prove to be a communication platform for customers to interact with the brand, access information along with exploring accessories and apparel, thereby offering them an enriching and premium experience.”
Apart from the newly launched outlet in Pune, Yamaha currently operates a Blue Square outlet in Amravati, Maharashtra. In addition to it, Yamaha has its ‘Blue Square’ showrooms in Tamil Nadu, Karnataka, West Bengal, Jharkhand, Orissa, Assam, Telangana, Andhra Pradesh and other North-Eastern States. The first Blue Square was launched in Chennai, in December 2019 and Yamaha plans to launch 100 “Blue Square” outlets across PAN India.
